Back to square one for Xbox
An official Microsoft statement has announced a number of changes to the forthcoming Xbox One, with several highly unpopular features removed in reaction to gamer feedback.
The controversial 'always online' requirement has been dropped, with players now able to play their games whenever and wherever they want without the need to connect to the internet. The initial announcement at E3 had stated that players would be forced to connect to the internet to update their game at least once a day, with this feature one of the most highly criticised as thousands of gaming fans reacted with shock.
A further change has been made to the way games are used and shared. Microsoft had initially planned to prevent friends lending each other games or the reselling of titles, with measures in place that would see players have to pay for the right to play second hand games. This restriction has also been removed, with Microsoft stating: "There will be no limitations to using and sharing games, it will work just as it does today on Xbox 360."
It was also announced that there would be no regional restrictions on Xbox One games, whereas in the past titles that had been purchased in a country located in a different region would not be playable.
Sony gaining ground?
While many were frustrated by Microsoft's announcement last week, the big winners were gaming rivals Sony. In contrast to the lukewarm reception for the Xbox One, the Playstation 4 was well received and the company scored a huge viral hit with their advertisement parodying the restrictions included with the Xbox One. Many users of social media had pledged to buy the Playstation 4 instead of the Xbox One following the respective announcements of the consoles, and Sony will be hoping that this Microsoft backtrack does not change the mind of too many potential customers.
Kleon West, business development director at theEword commented: "Microsoft received extremely negative reviews from many potential customers following last week's announcement, and it makes business sense to react and adapt to these changes. However, with many gamers already pledging their allegiance to Sony in the battle for console supremacy, Microsoft faces a difficult battle to stay at the top of the market."