New Psy video sets YouTube record

Gentleman sets YouTube record

A new record for YouTube views in a single day has been set by South Korean superstar Psy, following the release of his follow up to Gangnam Style.

The video to new single 'Gentleman' was viewed 38 million times in the space of 24 hours, comfortably surpassing the 30 million views that viral campaign Kony 2012 received last April. The remarkable popularity of the music video can largely be attributed to 'Gangnam Style', the previous release from Psy. Gangnam Style is the most viewed video in the history of YouTube, and is currently the only video to have been watched more than a billion times.

Gentleman is currently on course to beat this figure, reaching 100 million views in just three days, in contrast to the 50 days it took for Gangnam Style to his this particular milestone. This early popularity for Gentleman suggests that the next video to hit one billion YouTube views may not be far away.

Google's chief business officer Nikesh Arora revealed that Gangnam Style had earned Psy at least $8 million (£6.1m) in YouTube advert revenue alone, showing that success on the website can have a far greater impact than merely setting popularity records.

YouTube popularity grows

The popular video sharing service continues to grow in size, with the latest figures showing that there were over a billion monthly YouTube users in total, and around 50 per cent of the global population with access to the internet visit the site every month.

Efforts have been made by YouTube in recent times to increase the number of subscribers to channels on YouTube, as well as increasing the social impact of the homepage. With records continuing to fall, it certainly appears that these efforts have been a success.

Tom Glass, creative director at theEword commented: "YouTube is one of the most popular websites in existence, with incredible levels of user engagement and content sharing. While Psy seems to have a strong hold on these records for now, it will surely not be long until the latest internet sensation comes along to take his place at the top."