Google rebuilds bridges with music industry
Google has reached a landmark royalties agreement that could accelerate the migration of music fans online.
Under the terms of the deal with PRS for Music, tens of thousands of music videos will return to YouTube following a six-month hiatus, reports the Guardian.
PRS for Music, a royalty-collecting trade body for copyright owners, accused YouTube of failing music fans when its parent company Google refused to accept higher payment terms earlier this year.
But now that a lump-sum deal has been agreed, Google plans to reinstate the video content archives over the next few days.
A revitalised YouTube
Digital marketers will be watching the development with interest because it could encourage thousands more music fans to visit the UK