$20 mobile with month long battery life revealed
Two new devices for the emerging mobile market have been unveiled by Nokia at the Mobile World Congress event in Barcelona.
Priced at just $20 (£13.19), the Nokia 105 has a battery life of around 35 days and contains a number of features such as a full colour screen, alarm clock, FM radio, built in torch and dust and splash proof covers. The Finnish mobile developer says the Nokia 105 is "ideal for first time buyers" or users who travel frequently and require a backup device for these trips.
Also unveiled to the public at the Barcelona conference was the Nokia 301, an upgraded version of the 105 priced at $85 (£56). With the increased price tag comes full internet access with a 3.5G connection, as well as video streaming and a 3.2MP camera with a range of different photography features.
Mobiles for the emerging market
While the Nokia Lumia is to remain the flagship device for Nokia as its seeks to regain its place at the top of the smartphone market. However, both the 105 and the 301 handsets are seen as important to the company for markets in a number of countries where mobile uptake is developing, including Indonesia, Nigeria, Russia, Vietnam and Egypt. Other areas where Nokia expect to see strong sales include China and a number of nations across Africa.
Tom Glass, creative director at theEword commented: "With Apple and Samsung having a strong grip on the top positions in the smartphone market for much of Europe and America, this appears to be a wise tactic from Nokia. By going after nations where the desire to own a mobile device is there but earnings are lower, a reasonably priced mobile device with modern features is likely to be extremely popular."