Surge in monetised YouTube clips
Google has managed to treble the number of its online video views that can be monetised in the past 12 months.
The company, which bought video-sharing portal YouTube for £875 million in 2006, claims the rise is due to strong uptake of its content ID system, reports the Telegraph. High-profile media brands such as ITV, Sony and Electronic Arts are among 1,000 firms worldwide that have adopted the YouTube copyright infringement system.
Launched in late 2007, content ID enables rights holders to block clips that illegally feature their material. Alternatively, companies can choose to place ads around the infringing content