Google announces first UK ad campaign

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Google ads targets UK market

Google has announced details of its first major above-the-line advertising push in the UK.

The Gone Google campaign, which has already appeared in the US, aims to encourage more businesses to switch to Google Enterprise apps such as email accounts, documents, mapping and security services. Google claims that more than two million businesses across 100 countries have adopted its branded apps so far, and the latest marketing push is designed to further boost uptake.

Ads will now appear in six more target markets