Amazon Appstore hit with lawsuit
Apple has launched a lawsuit to prevent Amazon from using the name Appstore.
The company, which sells iPhone and iPad apps on its own App Store, claims the similarity is likely to confuse customers. Due to launch later this year, the Amazon Appstore will offer applications that are compatible with Android devices. Developers are currently being invited to design apps on the Amazon Appstore Developer Portal.
Apple claims improper use
Apple's lawsuit states: "Amazon has begun improperly using Apple's App Store mark in connection with Amazon's mobile software developer program. Consumers of mobile software downloads are likely to be confused as to whether Amazon's mobile software download service is sponsored or approved by Apple."
As a company, Apple is renowned for fiercely protecting its intellectual property rights. The company claims that it has already told Amazon on three occasions to cease using the name Appstore. And it is currently in the process of applying to have the name App Store trademarked in the US.
The legal wrangle comes at an important time for Apple, as it makes final preparations ahead of Friday's launch of the iPad 2 in 25 more countries, including the UK. The second-generation tablet has a recommended retail price of £399, VAT inclusive, although buyers will then be encouraged to buy additional apps on their App Store.