Microsoft phone design goes social
Microsoft is targeting social media users with the release of its first own brand phone, in news that may interest design experts.
Following a well-received launch for the Windows Phone 7 Series operating system in February 2010, Microsoft has taken its first steps into mobile hardware. The result is KIN, a new Windows Phone that will be made available in the US next month before reaching the UK in the autumn.
Two versions of KIN
The device will come in two distinct versions, both of which feature a touchscreen interface and slide-out keyboard. KIN ONE is a handheld model with a 5 megapixel camera, while KIN TWO is a mini computer boasting a larger screen and keyboard, more memory and an 8 megapixel camera.
Microsoft hopes to revolutionise the mobile sector with a trio of innovations. Loop is the home screen of the phone and draws together constantly updated feeds from Facebook, MySpace and Twitter. Meanwhile, Spot is a catch-all place for people to collect together content such as photos, videos, text messages, location and status updates before deciding what social channels to share on. And Studio is effectively a backup of the phone in the cloud, giving users a huge amount of storage capacity.
Robbie Bach, president of the entertainment and devices division at Microsoft, said: "We saw an opportunity to design a mobile experience just for this social generation