Small businesses should take more risks with their corporate blogs, according to a leading industry author. The viewpoint was aired in an article on the US-based OPEN Forum which offered SEO copywriting tips for firms hoping to attract new clients via an official blog.
The article, which laid out best practice for company bloggers, demonstrated that offering unique content on a corporate page would have a positive impact on the business as a whole.
"Companies should be taking note on how to improve their blog, attract more readers and get more results," stated Erica Swallow, the article's author.
"A lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren't thinking outside the box."
The article went on to outline a variety of steps for company bloggers to take if they wished to make their written output more effective. The advice included having a clear goal and aim for content like SEO blogs, avoiding overt self-promotion and altering content based on the popularity of certain themes and topics.
One of the major topics discussed centred on the importance of presenting the company with a human voice.
"A company blog is an opportune place to let down your hair and get to know your customers. Think of it as a conversation between people, not between a brand and one person," stated the article.
"Always keep in mind that your blog is about people connecting and conversing with people, not a corporation. Throw away that