About theEword

We're a brand communications agency on a mission to fill the world with more love. We grow affinity - and revenue - for your brand by unifying your online and offline customer experience, producing brilliant conversational commerce campaigns with real commercial results.


Our process starts when we look at dozens of datapoints to get a better understanding of the areas in which your brand could use some more love. We look at web traffic, online engagement, review scores, average customer spend and loads more, producing a report which forms the basis of your tailored marketing plan. Once we know the areas that need attention, we're ready to spread the love.  


We put your brand through an intensive period of improvements (think about it a bit like a bootcamp, getting the brand in perfect shape to face its fans) based on the findings of our brand audit. Whether it's revenue or reviews which have left you feeling unloved, we know how to start driving improvements quickly, so your brand starts to feel more like its best self before campaigns start. 


Once we've given your brand some tender loving care and made it ready to face an adoring public, we produce conversational commerce campaigns designed to grow affinity, and ultimately revenue, among your target audiences. We also make sure you continue to feel the love by undertaking ongoing work across all stages of your customer journey, because a brand like yours deserves looking after. 

theEword is a communications agency that helps property, leisure and consumer brands generate affinity and drive revenue by producing conversational commerce campaigns that audiences love. 


The agency was founded in 2006 and has its head office in the heart of Manchester's Northern Quarter. 



theEword timeline


theEword founded by Al Mackin & Tom Glass.


Took first office space.


Content team established, with Dan Nolan at the helm.


Achieved RAR accreditation.


Ranked in the top 4 UK marketing agencies by The Drum.


Moved to the Northern Quarter.


Became a certified HubSpot partner.


Unveilied new branding.

Who we work with


What our clients say

Their skills and knowledge in SEO, content marketing and digital advertising, coupled with their ability to get under the skin of our business has been vital to develop sustained flow of new leads through our website.

Mark Flint, Essential Living

theEword have massively added value to our business through creative ideas and strategies that support our website sales. In two years we’ve seen our online revenue grow by 49% for SEA LIFE Blackpool and 45% for Madame Tussauds Blackpool.

Rebecca Parr, Merlin Entertainments

Meet our directors 

Daniel Nolan

   Daniel Nolan

   Managing Director

Tiny Aisha

    Aisha Riaz

    Operations Director


    Paul Biggins

    Non-Executive Director


    Kleon West





Grow your career at theEword 


We love to hire people who strive to stand out from the crowd, take control of their careers, and seize the responsibility that comes with being an important part of an award-winning marketing agency. To view our latest vacancies, visit our careers pageIf you think you fit the bill, send an email to jobs@theeword.co.uk.



Have a query? Speak to our team.