AB Parking

Increasing conversions and revenue from PPC

The Results


Sales made


Revenue generated


Return on PPC ad spend

The Brief

AB Parking enlisted our help to maximise revenue for their PPC campaigns. Their business is simple: they are based in Southampton and they sell secure parking to holidaymakers who are going on cruise ships.

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Key objectives

  • Increase the volume of leads – particularly during summer
  • Reduce the cost per conversion, and simultaneously increase the enquiry rate
  • Encourage conversions from users who have already visited the website 

Our Approach

AB Parking had never run any PPC activity before, so we went in and started the whole thing from scratch – setting up ad groups and budgets, creating optimised landing pages, and launching campaigns.

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Expert PPC advertising

The campaigns we run for AB Parking are performing at optimum levels – there is no way for us to make them perform any better, even with more budget. Between 1st January 2018 and 30th April 2018 alone, we took a four figure budget and returned a six figure revenue with it. Enjoying an ad spend ROI of 2,351% – results that speak for themselves.

What the Client Says About Us

“theEword has been a godsend for our sales. Their PPC campaigns make up 18.77% of our total revenue, and we can just leave them to it because they’re proactive and they use their initiative.”

Chris Wilson, Head of Business Improvement at AB Parking.

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Start your project with us

We use the right channels and the right strategies to deliver relevant audiences destination